Why did you decide to pursue a career in Design?
I didn’t always know that I would end up pursuing Design. I’ve been confused all my life. I’ve jumped from picking Science with Computers in school to doing an Advertising & Branding major in College. I used to doodle here and there as a kid but I never thought it would be possible to take it up it as a career.
It was actually during my final year in college studying Advertising Strategy, that I found myself completely disinterested in what was being taught. I ended up dreaming and doodling a lot more in class than I used to before. The only courses that would catch my attention would be anything to do with Visual Semantics and when strategy met practicality – the Creative Execution. And I think that’s when I made my decision.
The more I dabbled in art, the happier I was. I felt like I was finally able to express my confusion. Soon after college, I got all the softwares I wanted to learn to be able to design and taught myself for 6 months straight. After that I took up multiple internships and jobs where I was able to apply and master my skill set.
What’s your favourite part about being a Visual Artist?
I love everything about being a Visual Artist. To be able to translate any thought or idea into a visual representation for an audience that doesn’t know what you’re talking about, requires a certain understanding of the concept. Furthermore, the artwork needs to be captivating enough to engage the viewer (because most probably they will only look at it for a brief period of time). Lastly, the illustration must evoke an emotion in the viewer and my most favourite part is bringing in the intensity of the situation with the help of colours.
What motivates you to go to work every day?Probably the fact that every single day I get to look at a challenge and come up with a Creative Solution to address it, improve it, or to make something completely new altogether. Also since I’ve started to freelance, I have the liberty to pick the projects that I want to work on and that leaves me feeling very satisfied, creatively.
What’s your dream design project ?
To design a physical space in such a manner that it invigorates all the 5 senses of a person. Playing with Color, Placement and some elements like lights or smell, etc., so that just walking into a room and shutting the door behind you should leave you really feeling that room – the emotion that it is trying to signify – be it happiness or loneliness or terror or whatever.
What advice would you like to give OL’s just after graduating from school?
Honestly, I don’t feel like I am at a place in my life to be giving advice to others as I have a lot more to achieve in my own career. But, if I had to say something:If you are lucky enough to already know what you want to do, then just believe in yourself and go for it. Learn that new skill or master that old one.
And if you haven’t quite figured it out yet, then my advice to you is to keep an open mind. There are so many options out there now, and in my opinion, it’s always better to try everything out and shed the skills that don’t interest you in the long run, than to never try them out at all. Also, however cliché this might sound, believe in yourself. Believe in your art because it is your expression. I know it is a lot easier said than done, but it can really change the way you take your life forward.
She can be contacted by email on [email protected]
Take a loot at her work on instagram: @sakinabootwala